Using POP Displays to Enhance Your Sales

Many businesses are learning about the enormous impact of display on revenue. A well-organized setup with good display signage and attractive items can pull in new customers, sell new products, and generate valuable new leads. But a badly organized display, or one that looks amateurish, can turn even the most dedicated old customers away from a store. Your store's appearance is as important as the quality of your products.

But once you have good window graphics, visual displays, and interior graphics, what more can you do to enhance your company's image? The answer is to look within, considering not just the whole interior of your retail space, but each individual retail area. By isolating different sale spaces and organizing each one, you can further enhance your visual displays and attract more revenue.

What Are POP Displays?

POP displays are more formally known as point of purchase displays. They are the displays arranged for individual products within a store or other retail space; rather than being visual displays in a store window, they are the actual arrangement where the product is available. They are literally situated at the point of purchase where the customer decides whether or not to buy.

When you create good custom displays at this point, you will present your products in a more positive light. Your customers will see the excellence of what you are offering and be inspired to buy.

As with all visual displays, there is a wide variety of techniques that can be employed to create the display. Some companies prefer a simple aesthetic, using the equivalent of a wire potato chip holder to display items. On the other hand, some companies choose POP displays that really pop, with unique elements and custom displays organized to really catch the customer's eye.

Creating Custom Displays At The Point of Purchase

But which method of creation is better? In the end, it depends on you company's goals, and on what you are selling. If your clientele expects your store to be cutting-edge, then you need to consider POP displays that are more flashy and engineered. However, if your customers just want to see the product easily and be able to decide quickly whether or not they want to purchase it, your visual displays can be much less extravagant.

In fact, if your customers typically come to you with a purchase item already in mind, complicated custom displays can detract from their experience: they want to get their item quickly and be able to examine it easily, without any complicated additions.

Uniting Different Visual Displays

Although using POP displays is an excellent way to boost your store's professional appearance and appeal, be careful that each display still fits into a cohesive theme that continues throughout the store. If the custom displays don't interrelate, their effect will be greatly diminished. No matter how professional and attractive each looks on its own, unless they all look nice together, customers will not be inspired to buy. But when all your POP displays work together and unite seamlessly with your visual displays, your store will be optimized for your clients.