Choosing the Right Direct Mail Product For Your Hospital's Advertising Campaign

Direct mail campaigns have been used successfully by hospitals and other medical facilities for many years. The fact that hundreds and thousands of potential patients and customers can be reached for just pennies per household makes it easy on your advertising budget. Compare your Return On Investment for direct mail and alternative advertising vehicles and you will be pleasantly surprised.

It takes thousands of dollars a month for a radio ad campaign. Television ads are even more cost prohibitive. The print media is losing readers daily, so I wouldn't recommend spending part of your budget on a decreasingly effective type of advertising campaign. It just makes sense to stick with a tried and true method, doesn't it?

Something New Has Been Added

Historically, direct mail products were paper advertisements like postcards or flyers. As effective as they were, a percentage of them weren't read. Some people saw them as "just another piece of junk mail" and tossed them into the trash. With the advent of a relatively new innovation in direct mail products, that percentage has been pared down to a minimum. More people than ever will read your hospital's advertisement with these new magnetic postcard direct mail products.

Why The Magnetic Mailers Work So Well

As mentioned above, recipients often considered old paper mailers to be mere junk. These new mailers have a quality refrigerator style magnet attached, which is easily peeled off. Seeing a magnet attached intrigues the person. They peel it off out of curiosity, if nothing else. Now they have in their hand something that has value instead of just a piece of cardboard or paper. No one likes throwing away something that has value, and a refrigerator magnet is so easily stuck on the fridge, so they give it a fling and the magnet is fastened to the door.

Aha!

Now your advertisement is in a prominent spot in the home or workplace. The idea behind any advertising campaign is to get the attention of as many folks as possible. A magnetic product like this does just that. Everyone in the home, at the shop, in the office or at the store will see it on a regular basis. Advertising magnets are not "in you face" like radio and TV ads, which play over and over until you are sick of them. Magnets are much more passive, but studies indicate that the subtle exposures are still very effective. When someone needs medical treatment or services, they will recall your magnetic advertisement and call you.