Technorati Ad Network for Blogs is Live

Technorati Engage, the self-service ad network for bloggers is now live at technoratimedia.com. You can sign-up for the CPM program here but may have to wait as someone will manually approve your request into the Technorati Ad Network.

One of the attractive features in Technorati Engage is support for rotating ad units. So if you limited advertising space on your blog, you can still engage multiple advertisers as their ads will rotate randomly after every page load.

Second, Technorati displays detailed information about the performance of ad units on different sites so it becomes easy for advertisers to shortlist sites for their campaigns. A less popular site with more ad clicks could be more attractive for an advertiser than a site with high impressions but no clicks.

Revenue: The revenue split is 60-40 between Technorati and bloggers. So if you host an ad from Technorati Media and earn $100 in a month, your share will be $60 while Technorati keeps the remaining $40. (BlogAds uses the 70-30 model).

Ad Formats: Currently, Technorati Engage offers 125×125 square ad units (image), text ads and the new PhoText ads which are like image ads but with a text description. PhoText ads are available in 4 set square dimensions: 25, 50, 100, and 200 pixels in width.

Payment: Publishers can request payment via PayPal, Printed Checks (yes they still exist) or a Wire Transfer.